About Flove

Products made to be seen, not hidden.

Flove exists because we believe women deserve better than what has long been the standard.

Jeanett Krohn Pettersen, founder of Flove
The story

A brand built on real frustration.

In 2017 I was properly fed up. Fed up with dry tampons that irritated, and with sweaty pads that never stayed in place. So I tried a menstrual cup. Clumsy at first? Absolutely. But then I got the hang of it, and I never went back.

I learned that the vagina absorbs substances, so whatever is in your period products can go straight into your body. In a market with little openness about production and ingredients, I felt unsure. That was when I decided to develop the products I was looking for myself.

Two years, far too many prototypes and a factory visit in Taiwan later, the Flove menstrual cup became a reality. Since then, Flove period underwear has joined – for periods and leaks.

Jeanett, founder of Flove
Why Flove?

Why can't period products be colourful – and seen?

Period products have long been white, beige and hidden at the bottom of your bag. As if periods were something to be ashamed of.

We think it's time for some colour. Pink, yellow and no whispering.

Yellow Flove menstrual cup
Pink Flove menstrual cup

Carefully chosen materials

Everything that sits close to your body has been chosen with care.

Flove menstrual cup in pink medical-grade silicone

Menstrual cup

100% medical-grade silicone from Dow Corning, made in a clean room. Our menstrual cups are tested by independent laboratories.

No lead · no bleach · no additives
Flove period underwear in black Tencel

Period underwear

Silky-soft Tencel that breathes and feels like regular underwear. We have chosen to leave out nanosilver.

No nanosilver · wash and wear again
What we stand for

Not just words – principles we live by.

Flove menstrual cups and period underwear

Safety

All our products are made from carefully chosen materials, without compromise.

Honesty

We tell it like it is, and we'll keep doing so. Ask us if you're wondering about anything.

Sustainable

Reusable products that last for years – kind to the planet and to your flora.

High quality

Our products are developed by us and designed for comfort and safety.

Norwegian company

Flove is a small, women-led Norwegian company that wants to shake up a market dominated by a few big players.

Our mission

Making safe cycle products the standard – not the alternative.

Because women deserve to know what they put in their bodies. And because no one should have to choose between safety and comfort.

Go with the Flove.

See the products